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What's different There have been many different updates from Google in the past year alone that have changed the SERP. I'll mention a few recent interesting updates: continuous scrolling This update is still being rolled out in the Netherlands, but this Latest Mailing Database would mean that the 2nd page is no longer as we know it. After this update we can continue to scroll until position 40 before there is a button with 'Show more'. The Google Core Latest Mailing Database web vitals update This makes the user-friendliness of your website a factor in the SERP ranking.
Google strives to make the information Latest Mailing Database useful and accessible. The user-friendliness of your website contributes to this. Google Vicinity Update Local is becoming increasingly important. You don't necessarily stand a better Latest Mailing Database chance of higher rankings by incorporating keywords into your Google Business Profile. 'People also search' query Questions and answers are shown directly in the SERP, without having to click through to the website. These results have been shown much more Latest Mailing Database frequently in recent months and are shown higher in the SERP than before.
We expect to take this one step Latest Mailing Database further in the future with the MUM update . With the MUM update, Google wants to add depth to the search engine by means of AI by only answering the user's question. Without Latest Mailing Database redirecting you to the website from which the answer came. The latter is still the case. Also read: Why you should not underestimate Google Discover These are just a few examples of updates that Google has rolled out Latest Mailing Database over the past year, and we expect more such updates.