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Based on the characteristics of stock users based on scatter plots) . Before the product has no core functions (the core functions of securities products are mainly market indicator executive email list tools and trading order tools), it is difficult to cultivate the stickiness of seed users through products, and these core functions are often difficult to develop and iteratively launch in a short period of time. Therefore, at this stage, try to establish a communication group, maintain seed users through the community, and establish product feedback executive email list channels. Securities Products - Dismantling of Operational Planning (Part 1) Jingdong Finance's division of users Like most retail industries.
If users are dissatisfied with consumption, they can report or complain to the regulatory authorities, and the same is true for the securities industry. However, users in the securities executive email list industry do not report to consumer associations, but to the China Securities Regulatory Commission or local regulatory bureaus. The China Securities Regulatory Commission conducts "securities company classification ratings" every year, and executive email list determines the amount of margin securities companies need to pay next year according to the rating (this is why securities companies are more "regular" than wealth management companies. On the one hand, there is supervision, on the other hand There is a margin unlike P2P will run away).
One of the classification ratings is the construction of the information system. Once there is a problem with the product you are responsible for, which affects a large executive email list number of users, the users cannot stand it, complain to the local regulatory agency or cause adverse effects on the Internet, the company is likely to be punished. Deduction processing - that is to say, the available operations of the securities company will be reduced next year, and the losses caused and the pressure from superiors will of course be counted on the project executive email list team. Therefore, when the product is still in the initial stage, we must pay special attention to the scale of processing, take the initiative to serve with a good attitude, and resolve customer emotions.